The Award will go to the organisation that best demonstrates how an active, customer-focused marketing strategy, consistently applied over time, has driven business improvement, won extra journeys and captured new customers, ideally through a shift of travel from car to bus.
The winner of this Award will be able to show that this sustained approach has:
The important thing is that the winner can demonstrate a passion for marketing and for serving the customer over a sustained period.
Stagecoach is one of six finalists in this category, which was open to operators, authorities, partnerships or other organisations participating in the securing, marketing or promotion of registered local bus services. Entries were welcomed from nominees, winners or runners-up of previous marketing initiative awards, who could now demonstrate how their sustained activity had produced results.
This was Stagecoach's case:
'Lakes Connection' 555 service - Stagecoach Cumbria & North Lancashire
|A 555 bus in Ambleside|
The Bus Users' Group is happy to congratulate Stagecoach on being short-listed and wishes them "good luck" for the finals to be held in London on 21st November